Consumer Technology Association Issues Privacy Guidelines for Dealing with Health and Wellness Information

The Consumer Technology Association (CTA) has published data privacy guidelines to assist companies in providing better protection of health and wellness information.

The guidelines were created to enable CTA members to deal with tangible privacy risks and safely gather, use, and disclose health and wellness info gathered from health/wellness applications, wearable devices, and other electronic tools.

CTA created the guidelines called Guiding Principles for the Privacy of Personal Health and Wellness Information to help members handle privacy gaps, find consumer choices, and gain consumer trust.

The privacy guidelines, created with agreement among market stakeholders, are going to give both persons and businesses the confidence to spend money on revolutionary technologies which can enhance health. The CTA Privacy Principles show that health tech firms know they should be trustworthy stewards of patient information.

Consumers currently get access to a variety of programs, devices, and electronic tools that allow them to monitor their health metrics, enhance wellness, and take care of their health and health-related ailments. These tools support consumer engagement with their own health and wellness, come up with educated decisions to enhance their health, and actually access and share their health data with other people. People benefit from these tools by means of enhancements to their wellness and healthcare firms could use the collected information for research. That could result in quicker diagnoses and remedy for health problems.

Nonetheless, the latest data breaches have brought up worries among consumers regarding how their data is gathered, saved, and shared. Consumers became more aware of the secondary uses of their information because of privacy scandals. These occurrences have weakened confidence in wearable devices and health applications, which is hoped by CTA to tackle using the guidance.

At first the purpose was to deal with privacy issues about wearable devices, however, the emphasis since then expanded to include applications and other electronic tools. The CTA has been cooperating with CTA members including Doctors on Demand, IBM, Humana, Humetrix and Validic, and to create the guidelines that cover the gathering, storage, usage, and disclosure of health and wellness information.

The guidelines work as a voluntary framework to boost privacy protections and safety for health information and are meant to build a standard for privacy and security.

The guidelines depend on five important principles:

  • Being transparent concerning the collection and usage of health and wellness data
  • Being mindful of the usage of personal health data
  • Providing consumers control when it comes to the usage and sharing of their health data
  • Using solid security to secure health information
  • Being responsible for practices and promises

The guidelines include certain flexibility to make sure they could be followed by organizations of various kinds and sizes. Although they are principally meant for CTA members, they may likewise be implemented by non-HIPAA covered application developers, service providers, tech firms, and companies that are only getting into the health and wellness field.

The guidelines are likewise offered to consumers to allow them to know more concerning CTA principles and make educated decisions regarding the companies they pick to work together with.

The privacy guidelines are available for download from the website of CTA Tech.